Everybody Has an Angle — media framing, omissions, quote choreography, and narrative steering. The homepage shows the newest column; this archive keeps the full rack.
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The easiest way to protect a complex product is to make the simple question sound unsophisticated. Trent Jones maps who benefits when Bitcoin’s clean pitch gets wrapped in preferred shares and digital-credit language.
Read the column →The All-In crew did not invent the AI labor debate. They recast it: job disruption became a test of agency, curiosity, Claude fluency, and whether you build the tool instead of writing the memo.
Read the column →The article wants you to laugh at the celebrity candidate. Trent Jones wants to know why the language works.
Read the column →Trent Jones is FF2K's media-framing analyst. He is not here to yell fake news. He is here to show who gets verbs, who gets adjectives, and who benefits from the frame.
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